Welcome to To Your Local Print Shop! In Charlotte NC

Welcome to To Your Local Print Shop!

A printing company based around you, the customer for service and quality. Since it’s inception IMP-Media print shop Charlotte NC near me have continued to provide invaluable advice and expert help to clients who continue to work with us and have faith in the service we provide.

IMP-Media are based in the wonderful Charlotte NC area, near the historic town of
Launceston. IMP-Media is a B1 printer who supply quality litho print across the country
for the private and public sector.

Established in 2002, Four Way has continued to invest in new equipment and quality
experienced staff. Currently, we employ 30 staff with a wealth of experience.

Well, what about the environment?
We are a company passionate about the environment, recycling and reducing our waste and carbon footprint, FSC compliant using managed resourced papers. Four Way is aware of its responsibility, zero landfill waste is always the ultimate goal. Four Way will continue to look at ways to improve our policy and to implement these policies into action.

Reprographics:

IMP-Media has the most up to date pre-press system available today, in our new purpose built the facility we can offer fast and efficient turnaround from file to contract proof.

We can take most file formats, but print ready pdf files are the preferred format for a fast and efficient turnaround. Our pre-flight system will give you peace of mind picking up potential problems at the initial stage of production. We use the most up to date Agfa Apogee workflow and chemical free Avalon thermal B1 platesetter available and are constantly upgrading with the latest software to make sure we remain ahead of the game.

Four Way have experienced staff to help you with any problems you may have, we will guide you through the correct way to set your job for output to both proof and plate.

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How to setup your pdf file for output

In the perfect scenario pdf should be 4 color (CYMK) or (RGB) compliant with all required fonts (typefaces) embedded or paths (outlines). All images/pictures should be high resolution (300dpi) and saved as CYMK JPEG or TIFF files. We would prefer Final print ready CMYK pdf files, but you can supply files in the original format ie. Indesign or QuarkXpress but ensure all fonts, links, etc are supplied to us.

All document pages should be set with a 3mm bleed where the design is to be printed to the edge of the sheet and any textual content should not be within 5mm of the edge.

When producing magazines publications etc that have multiple pages when stitching an occurrence known as page creep happens (to explain this, open up a stitched book flat and you will see how the pages move into the center. We will set up creep to match the paperweight etc in the imposition software but please be aware that images that go over a double page spread may not finish as you expect due to page movement on a large publication a page may move by 3mm into the centre of the finished book.

Creating pdf files – The problems that can occur

  • Make sure that the resolution of images is at least 300dpi images that have been pulled from the internet are usually 72dpi screen resolution only
  • Please make sure you embed the fonts in the pdf it will fail on the rip if you don’t
  • Wrong color space assigned
  • Page size – please make sure that the size of the finished pdf is the correct size
  • Incorrect trim or bleed size – if this is wrong and no bleed is allocated the finished job will be incorrect a minimum of 3mm bleed is required.
  • Incorrect colors – make sure that spot colors are correct if you require more than 4 colors alter to four colour process.
    Keylines and cutting forms sometimes have problems with trapping eg knocking out of the final pdf make sure they are set to overprint set as spot colours and call the colour – cutter – we have a setting setup for this to enable overprinting.
  • Too much compression – this will result in poor image quality
  • Transparency issues – If the transparency is not flattened you may not get the result you expect
  • Inconsistency with native file (hairlines, gradients)
  • Incorrect ICC profile – we will advise you or supply you with the correct profiles
  • There are various methods of producing pdf files not all of which are correct

Sprayed Polyurethane Foam For Metal Roofing

Sprayed Polyurethane Foam For Metal Roofing

Sprayed Polyurethane Foam from Alpha Omega Roofing company Wilmington NC represents the cutting edge in roofing technology. SPF roofing systems offer many benefits. The system is lightweight and fully adhered so it can be installed over existing roofing systems in many cases. SPF is easy to install reducing installation labor costs and making sure that more of your money stays on the roof in the form of a quality product. As the costs of heating and cooling buildings keep climbing, many owners are choosing foam roofing because of its outstanding insulating properties. A Sprayed Polyurethane Foam roof will offer years of outstanding protection.

Benefits:

  • Stops air infiltration, the number one culprit of energy loss
  • Provides insulation value of R-6 per inch
  • Reflective topcoat keeps the roof cool
  • Completely seamless, no fasteners to leak
  • Withstands light foot traffic
  • Closed cell structure (any leakage remains localized)
  • Easily repaired if damaged
  • Tax and/or energy rebates may be available
  • With its insulating value and reflective cool surface, SPF reduces your energy bills year round.
  • Because SPF is lightweight and fully adhered it can be applied over existing roofing systems in many cases, eliminating costly tear-off and disposal
  • Sustainable – can be recoated for years of extended life
  • Non-pro-rated warranty

We offer a complete liquid-applied protective elastomeric coating system for aged EPDM, TPO, PVC, CSPE, and Modified Bitumen that can improve and extend the life of the existing single ply roof. As single ply membranes age, they can begin to shrink putting stress on the seams causing cracks and leaks. EPDM roofs are especially vulnerable to this because the rubber shrinks as it ages putting a lot of stress on the seams. Soaring roof temperatures on a black roof cause excessive roof movement resulting in increased stress on the roof membrane. Our Energy Star Rated, elastomeric coatings from Conklin provide cost-effective roof restoration for approved single ply substrates, resulting in improved energy savings and years of a new life for an old roof. The reflective roof coating keeps the roof surface cool, reducing movement and extending the life of the roof. The system consists of cleaning the old membrane with a special cleaner and pressure washing the roof. Then the seams are sealed with tough, flexible fabric embedded in two layers of base coat. The entire roof is then coated with a reflective top coat resulting in a seamless, watertight membrane that reflects away 84% of the suns ultraviolet rays; keeping your building cooler and saving you energy and money.

Charlotte Business That Need Help Increasing Revenue

Businesses considering search marketing

An Article by Todd Kron a Charlotte SEO, inbound marketer and web designer for CGR Creative located in Charlotte’s South End. Some information and an adjustment of marketing perspective for those considering hiring an SEO to fix their search ranking. This is also a reminder of the long term value of building a presence and some of the residual effects to your profit margin.

We have discussed before the incredible value of spending your marketing dollars on search marketing and hiring an SEO firm. If you are a smart businessperson you inherently think long term. The long game should always be the thinking of anyone with a good business model. With this idea in mind paying for SEO work on your website is almost always the best value. I meet a new client every week who is envious of the rankings of a competitor and came through our door with that as their motivation. A client sees how anyone seeking their service is seeing the competitor online more than their business. Often times this new client has thought about hiring an SEO for months before coming to this point. What this means is that for months they have seen the competition beating them out for all those searching new customers online. This means that month after month you see a better-positioned competitor “drinking your milkshake”. This scenario speaks to the long game which is won by spending on SEO for you business website.

Charlotte Businesses Do It Better

You may come through the door not seeing the tangible and obvious effect of paying $1000+ per month to have an SEO make changes that are almost invisible to the eye. A radio or print ad is easy to see and easy to understand and in almost every case will make you phone ring faster. You can pursue these traditional marketing methods and feel more satisfied in the short term. You can pay this month’s bills and make modest gains for your expense and your marketing will always live in the short term.

This is a winning business model until the time is does not work or the time when the ROI shrinks. You can spend on a one time marketing effort like radio and television and you will have short term fast results. Now this is where the smarter long term approach needs to be added so you are not only adding more eggs to your basket but also making new baskets.

Charlotte Businesses Need SEO

Good SEO and getting your business seen through the search rankings and other forms of inbound marketing is a long term plan. When you calculate the ROI for inbound marketing don’t simply weigh the ‘cost per month’ vs. ‘the new business income per month’. With SEO and inbound marketing you need to calculate the increased income you will see from the permanent effects of what is being done on your behalf.

That competitor that you are envious of is likely not paying anyone anymore. If you see that competitor with all the desirable ranking they are clearly in a position where they do not need to pay anyone. What you are seeing is an expense they paid for a long time in the past. The marketing efforts and SEO they invested in have continued to pay dividends months and years after they have stopped investing in it.

It is important to go into a search marketing campaign with modern outlook and the goal of long term growth. A smart client that will be around for years has updated their thinking from making a buck to building a brand and a presence with value.

Opening a Business in Charlotte? Perfect!

Opening a Business in Charlotte? Perfect!

If you’re thinking about opening a business in Charlotte, North Carolina, 2013 is anticipated to be a strong year for growth and new businesses in the developing Center City. The population of Charlotte has been steadily rising for the past decade, as it has become the headquarters for several of the nation’s Fortune 500 companies, including Bank of America and Belk.

Perhaps the most appealing part of Charlotte is its balance between the residential and the commercial. With something to offer for every individual and every family, Charlotte gives new business owners the opportunity to market their company and brand to a more expansive variety of people than other cities. As your company’s brand awareness grows, so with it will grow your business, and, in turn, the city of Charlotte will mature, benefiting from your professional contribution.

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Get The Right Workers In Charlotte

You know the basic ways of marketing your business. You know the advantages of print advertising, as well as the importance of digital advertising. Historically, word of mouth has been the most prominent factor for promoting a business, and, while this may in many ways still hold true, the mode for the word has greatly changed. Social media sites, like Facebook and Twitter, are now the most actively used forms of communication, and they have the ability to transmit information to an increased number of people. Many businesses find it to be advantageous to utilize social media resources as a way to communicate their products and services to present and future clients.

Support Businesses In Charlotte NC

For businesses in Charlotte, new and old, the Charlotte Center City Partners (CCCP) have provided a way of presenting their business to individuals living in and visiting Charlotte welcome Charlotte businesses to their page, as a way of advertising their services to the public. If you’re a business in Charlotte, be sure to check out their website and contact them about including your business in their list of recommended Charlotte hotspots. They are considered a credible source by the public, and people frequently visit their website, when planning their nights and weekends.

Frazzled Freelancer: Seven tips to boost your freelance business

Getting a little more from your business can be simple and doesn’t need to cost any money. A freelancer can attract more custom – or make a better living from their existing customers – by implementing a few simple ideas. Here’s seven to get you started.

1/ Carry your business cards – everywhere.

You never know when you’re going to bump into someone who’s interested in your products and services, or who knows somebody who might be. Sure, this is likely to happen at a networking event, but it might also happen at the sandwich shop during lunch, on a sunny walk during your day off, or at the launch of a new music shop.

I learned this lesson early on and have tried to remember my business cards wherever I go ever since, but my friend – new to freelancing – recently got caught without her cards, so it’s worth a reminder.

2/ Brush up on your marketing skills

When you’re working for yourself, you need to be able to turn your hand to any number of skills, from sales to keeping your accounts logged. Marketing is a massively important tool – it’ll drive your sales if you’re doing it right – so it’s important to have a regular refresher.

This could be as simple as following some clued-in people on Twitter and reading their blogs, to ringing your local Chamber of Commerce and asking which free workshops they’re putting on in the near future, through to making contact with a local marketing agency and asking if they’re interested in helping you out.

And as part of this, learn social media. We’re past the point of it being fancy and new, it’s just a way of life for businesses now and there’s no excuse for not being easily contacted by your customers through their favourite medium.

3/ Memorise your pitch

Ever been asked what it is you do and begun with, “Well, it’s sort of, it’s a bit like, err?”

You’re not alone. Many freelancers become so engrossed in what they’re doing they just assume everyone else knows what they do and how they might benefit from it. But it isn’t so, you’re going to have to tell them. However, people have short attention spans, so you’re going to need to make it snappy. And cut out the complicated words, you can introduce those later when you’ve got their interest.

So that’s two sentences. What you do: “I design and build great websites.” And why people should buy from you. “You can update them yourself, even if you’re not technically minded, and I make them so everyone can find them through Google.”

Learn it. Rehearse it. Test it on a friend to make sure they ‘get it’. Now it’s handy and you can easily and effortlessly tell a stranger and hook them in.

4/ Get in touch with more people

Now that you’ve thought a bit about your pitch, put it to good use. Don’t wait for people to ask what you do, be more proactive than that.

Send out a few sales letters. Emails work, too, but beware that it’s very easy to end up in somebody’s junk mail or get deleted. Cold calls may not sound like much fun, but they certainly work.

Make sure you’re getting in touch with the right people – somebody who would definitely benefit from your service – and approach them in a friendly manner, but get the facts out there early.

The more people who know what you do, the more sales you’re going to make. And if your sales letters and phone calls haven’t worked out in the past, go back to point 2 and reassess your technique.

5/ Gather and publish testimonials

So you think your product’s brilliant? That’s great, but I expect you to tell me it’s brilliant. What’s really going to impress me is if somebody with no vested interest is a fan of what you do.

When a new film comes out at the cinema, it’s going to tell you it’s fantastic, but if it gets a great review in a newspaper that’s a bit more believable. And if your friend has seen it and recommends it, you’re even more likely still to go and see it.

Because people are thinking the same thing about your business, you should collect a few testimonials (ask a few regular customers, most people are happy to help) and put them on your website, your sales letter, your tender document…

6/ Stop competing on price

If you’re already really busy but you’d still like to boost your income, then put your rates up. It might be the toughest thing to do, but every business everywhere has done it and so should you. Space Raider crisps aren’t 10p any more, and houses aren’t £10,000. Things get more expensive as time goes by, and so should you – if only so you can still afford all the things you could afford last year.

On a related note, stop competing on price. Don’t win a sale because you’re the cheapest – win it because you’re the best. A colleague pitching for some work was recently asked why he was more expensive than the others. He said: “Because I do a better job.” And he won the work.

7/ Just do it

The number one thing holding most freelancers back is nerves. “But what if?” is the easiest question to ask and the most destructive to a freelance business.

What if you try to make a cold call and they put the phone down on you? What if you put your prices up and lose a customer?

But what really is the worst case scenario here – is it really anything insurmountable? And, on the other hand, what if that sales call leads to your dream job, or putting your rates up means you can afford a really nice holiday this year?

Exactly. So get out your chair and go do whatever it is you’ve been meaning to do for far too long now.

Why can’t I just get a good job or well paying contract or freelance work?

Question:  Why can I just get a good job or well paying contract / freelance work?

Answer:  Many of the jobs we hoped to get after our degree, our training or our MBA just don’t exist.

And they aren’t suddenly going to appear after this recession is over.

Which is why freelancing and entrepreneurship seems to be the best option for anyone who wants to gain control of their lives.

But there are problems with many small business. Many small business owners end up working longer hours for little or no return and getting deeper in to debt. Conventional small business is a nightmare for many.

Things are not much better for large corporations either. These large organisations are looking to downsize and reduce costs to maintain profit growth while sales remain steady, or, even worse, they are looking to reduce staff in the slow growth markets and hire more staff in the faster growing Asian and LatAm markets.

So, what choice do we have? Prof John Potter reviews some of the options and comes up with a couple of answers.