Businesses considering search marketing
An Article by Todd Kron a Charlotte SEO, inbound marketer and web designer for CGR Creative located in Charlotte’s South End. Some information and an adjustment of marketing perspective for those considering hiring an SEO to fix their search ranking. This is also a reminder of the long term value of building a presence and some of the residual effects to your profit margin.
We have discussed before the incredible value of spending your marketing dollars on search marketing and hiring an SEO firm. If you are a smart businessperson you inherently think long term. The long game should always be the thinking of anyone with a good business model. With this idea in mind paying for SEO work on your website is almost always the best value. I meet a new client every week who is envious of the rankings of a competitor and came through our door with that as their motivation. A client sees how anyone seeking their service is seeing the competitor online more than their business. Often times this new client has thought about hiring an SEO for months before coming to this point. What this means is that for months they have seen the competition beating them out for all those searching new customers online. This means that month after month you see a better-positioned competitor “drinking your milkshake”. This scenario speaks to the long game which is won by spending on SEO for you business website.
Charlotte Businesses Do It Better
You may come through the door not seeing the tangible and obvious effect of paying $1000+ per month to have an SEO make changes that are almost invisible to the eye. A radio or print ad is easy to see and easy to understand and in almost every case will make you phone ring faster. You can pursue these traditional marketing methods and feel more satisfied in the short term. You can pay this month’s bills and make modest gains for your expense and your marketing will always live in the short term.
This is a winning business model until the time is does not work or the time when the ROI shrinks. You can spend on a one time marketing effort like radio and television and you will have short term fast results. Now this is where the smarter long term approach needs to be added so you are not only adding more eggs to your basket but also making new baskets.
Charlotte Businesses Need SEO
Good SEO and getting your business seen through the search rankings and other forms of inbound marketing is a long term plan. When you calculate the ROI for inbound marketing don’t simply weigh the ‘cost per month’ vs. ‘the new business income per month’. With SEO and inbound marketing you need to calculate the increased income you will see from the permanent effects of what is being done on your behalf.
That competitor that you are envious of is likely not paying anyone anymore. If you see that competitor with all the desirable ranking they are clearly in a position where they do not need to pay anyone. What you are seeing is an expense they paid for a long time in the past. The marketing efforts and SEO they invested in have continued to pay dividends months and years after they have stopped investing in it.
It is important to go into a search marketing campaign with modern outlook and the goal of long term growth. A smart client that will be around for years has updated their thinking from making a buck to building a brand and a presence with value.