Class of 2011 – meet Rhys Davies of Ticketsense
Rhys is co-founder and CEO of Ticketsense – a mobile ticketing service aimed at independent music entrepreneurs.
Rhys attended our Manchester event in November last year as a buyer and talks us through his business aims for 2011…
Q) What is Ticketsense?
Ticketsense is a mobile ticketing service exploiting explosive growth in the mobile space to offer a direct means to engage fans and sell tickets and digital content. Aimed at independent music entrepreneurs we aim to establish ourselves as the first choice for buying mobile content – Request, Pay, Receive and Redeem.
Q) What are your main business aims for 2011?
We recently moved out of beta and with some great new features due to be released for the service in January and February, our aim for 2011 is to become the number one ticketing service for every great music gig & event, starting in the North West. We’re confident we have a service that makes it easier than ever before for fans to get their tickets.
Q) Can you pinpoint any major challenges to your business in 2011?
For a start-up the major challenges are related to how young the company is rather than the general state of the economy. Our target market early on is Manchester and the North West so we need to get ourselves known through the region by both buyers and sellers.
Q) Can you share any insights into your business? New clients, software or ways of working in the next year?
We’re still somewhat in stealth mode, but were working with some of the leading venues in the Northern Quarter in Manchester to pull together some great acts for a number of sponsored events. As for new ways of working, in general I think we’ll see a growth of cloud-based services and tools particularly for small companies with the likes of yammer, Basecamp and Xero helping to bring down the communication and day-to-day running costs. And of course, marketing through Twitter and Facebook will continue to grow.
Q) Are you engaging with more freelancers in the coming year?
As a young and growing company, we always have project based work that arises, so I expect we will continue taking on freelancers on an adhoc basis.
Q) Do you have any New Year business resolutions – or could you pick one thing you would do more of in the coming year?
Two things – to build our customer base and market awareness of our service.
Q) Which one piece of advice would you give someone starting out in business as a start-up company in 2011?
Keep you’re initial costs low by using cloud based tools wherever you can; stay lean – take freelancers on to complete projects in each stage of growth (the costs are more easily quantified), and don’t be afraid to spend on marketing. You can’t be timid about promoting your service if you’re trying to grow!
We will be checking in on Rhys throughout the year to see how his business progresses.
Another Class of 2011 member will be revealed tomorrow.