Neil Lewis - Innovative Entrepreneur

Solving problems by growing profitable businesses @neil_lewis

Entrepreneurs – are you missing the freelance talent trend?

I know I am not alone in this, but who else has spotted the huge expansion of talent available on a freelance basis?

No really – I’m sure that today – more than even just 1 year ago – the range of skill, knowledge – and above all, dedication – that is available in the freelance market place is astounding.

Have you noticed the same trend? And if so, are you getting the benefit or are you missing out?

It is now 11 years since I began working with freelancers over the internet to build my various digital publishing and media businesses.

Back in 1999, I found a few freelance editors and journalists who would contribute articles or edit books and manuscripts, but that was all. Everyone else was a full time paid up member of staff.

Today? How does it compare? Well, absolutely no comparison!

Today, I have a team of freelancers delivering all services for my business.

These range from Copy writing – which has been available on a freelance basis almost as long as freelance journalism to web design, development, social media, list research, outsourced PA services, outsourced accountancy services, freelance PR so on and so forth.

However, I am struck not just by the range of skills available but also the degree of talent and dedication.

Actually, I’ve learnt that even the most talented person (employed or freelance) will not deliver a great result if they aren’t also dedicated or, to put it another way, inspired by the business idea or activity.

And, this is where entrepreneurs have a great opportunity!

Most really good business ideas are about improving something that isn’t working – perhaps you are paying too much for insurance, may be startup investment sector is awfully inefficient (as I believe), or you recognise that too much freelance talent is going wasted (as Enterprise Freeleance Fair thinks) or what ever…

… the point is that entrepreneurs are passionate about making life better – in some way – and, in making some money too.

Therefore, it is much easier for freelancers – who have also decided to walk a different non-corporate path – to engage and be inspired by entrepreneurs – especially when the entrepreneur can articulate the ‘pain’ that is currently being suffered and a desire to make it work better.

So, given that we entrepreneurs are passionate and have a vision, we have huge opportunity if – and it is an important if – the freelance talent is available.

I’m delighted to say, that in my experience in 2011, the freelance talent is available. It is available in a range of skills, depths of experience, width of interests and sector knowledge that I have never seen before.

I am, despite having worked with freelancers for 11 years, astounded by the skills and talents that are available – by the hour.

The digital revolution turns slowly, but as it does, everything gets better for entreprenuers who are willing to learn how to lead a winning freelance team.

What a fantastic time to be an entrepreneur! Very low risk to launching new ideas, products and services and all of which can be done in a matter of weeks – if you already know the people and understand how to lead them.

It is a very exciting time to be an entrepreneur and I am looking forward to 2011 in a big way. Just make sure you don’t miss out on the opportunities that this slow but steady work revolution is bringing.

Oh, yes, and top of my list of goals for 2011 is this – expand and deepen my freelance talent pool. See you at the next Brookson Enterprise Freelance Fair.

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Written by Editor on January 10, 2011 and filed in Entrepreneurs, Featured, Freelancers, Innovative Entrepreneur, Opinion , , , ,


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