Freelancers are ‘core’ for high innovation companies

The old idea that companies would have a ‘core’ of fixed staff and a peripheral of freelance support is out of date, according to the first National Freelancers Day debate in Manchester yesterday.

Instead, where the rates of innovation and disruption are high, the freelancers and the freelance community that supports companies operating in these areas are critical to the function and purpose of the organisation.

For example, Andy Nicol, MD of Sputnik, high growth digital agency based in Manchester reported that it had shrunk to a core of 3 full time staff and a pool of 50 freelancers – who were known and understood – to the agency.

“Without the 50 freelancers, the agency would be unable to pitch for 6 figure web design and build projects”, Andy said

In this case, the core staff were the strategists, business winners and project managers – and the freelancers are the production and delivery team.

Hence, freelancers have now moved to the core of the organisation and are no longer on the peripheral.

Freelancers, our time has come…


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Written by Editor on November 23, 2011 and filed in Entrepreneurs, Featured, Freelance Events, Freelance Jobs, Freelancers, News , ,

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