New speakers at Cheshire Fair: Simon and Helen Carter of Caluna

The final Brookson Enterprise Freelance Fair event of the spring will take place in Cheshire at Daresbury International Science and Technology Park on March 31st.

We are delighted to welcome Simon and Helen Carter of strategic sales and marketing outsourcing company Caluna who will be delivering talks on how lead successful freelance teams and bootstrap a business.

We asked Simon about his business history and experience ahead of Thursday’s fair.

Q) What businesses have you built and sold or are working on?

Smart started in 1996 which is now public sector focused.  Caluna is a Go to Market strategy followed up with hands on tactical implementation as an outsourced service. Together they employ between 50 to 100 full time staff. We are currently reviewing our business model to flat line at 50 permanent staff and use freelancers to provide the flexibility.

Q) Have you ever bootstrapped a business (ie. built it up without external investment)?

Smart was built up by its boot straps, started in the dining room. Involved a 3rd party investment in year 3.

Q) Do you recommend bootstrapping?

Often it’s the only course open to people when they set out, the key is not to seek external funding until you need it.

Q) Have you worked with freelance teams before?

We haven’t historically done that much work with freelancers but are now looking to do much more as our clients require more and more diverse skills, which would be uneconomical for us to keep in house.

Q) What are the key benefits that freelancers could bring to your ventures?

A deep sector specific knowledge or skill that’s can be applied to a specific customer requirement. A level of expertise in subject which can then be related to our clients issues.

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Written by Alistair Beech on March 29, 2011 and filed in Freelance Events, News , , , ,


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