Want to save time, money, and effort… why not use a freelancer?

Putting The WordNurse Words on your Website?

Become a freelance creative copywriter and proofreader’, they said. ‘And why not work all winter, and relax all summer-long in the garden’, they added with great conviction.

I wish!

The reality of being freelance is somewhat less romantic. But it’s absolutely worth the hard work and long hours – both for myself and my clients.

Okay, so for the freelancer the long, lazy, halcyon days spent idling amongst the flowers and butterflies with a good book… is a pipe dream but working as a freelancer allows ultimate creativity, and total freedom of ideas and expression.

And the benefits for employers are endless… so don’t knock it till you’ve tried it!

What’s in it for you, the business leader?

Firstly, you don’t need to go through the rigmarole of recruitment agencies: receiving countless ‘phone calls, numerous emails with CVs far removed from your original brief and, if you’re lucky enough to stumble upon a half-decent candidate, said recruitment agency will make sure you pay for the privilege by extracting extortionate sums of money.

Furthermore, this inconvenient, protracted, and very expensive process hasn’t even taken into consideration what will happen if your new recruit is

a) hopeless,
b) a square peg in a round hole, and
c) unreliable and leaves after the 3-month refundable period has just expired.

Using a freelancer really will save you money.

Admittedly, like all other freelancers, my hourly charges are higher than a permanent employee’s; however, you only pay for my time… nothing else.

You won’t have to pay for my holiday entitlement, my company car, or my expenses account nor pay for me to watch the football and turn up late the next day with a hang over.

And I certainly don’t expect a Christmas bonus. It also saves you the headache of having to sort out P45s, tax, tax problems, national insurance, and so on.

Furthermore, I can NEVER afford to have an ‘off, I can’t be bothered’ day.

As a freelance copywriter, I know I’m only ever as good as my last piece of work; and not working to the best of my ability means I’ll probably never hear from my client again. And as a freelance proofreader, a lack of concentration will invariably lead to mistakes, which means a hefty claim on my professional indemnity insurance, or possibly even a trip to court. So no pressure then.

You also have a vibrant pool of creative whizzes at your disposal. And you can pick and choose who you want to commission at a time to suit you.

So if you have a short-term project that needs a dedicated skill set… use a freelancer. If you need your website redesigning… use a freelancer. If you want a sharp sales letter bursting with fantastic marketing techniques… use a freelancer. And when the work’s done, well that’s it. You pay for our efforts and keep our ‘phone numbers for a rainy day.

Freelancers have to be outstanding to make a decent living. So you can be safe in the knowledge that you are hiring a consummate professional with the necessary knowledge, skills, and experience. And let’s face it: my reputation depends on every single one of my clients, and whether I successfully meet their brief, and exceed their expectations.

And last, but by no means least, freelancers can now be found – if you bother to take a little trouble.

Networking fairs, such as North West Enterprise & Freelance Fair, are great places to meet freelancers who are serious about their business and genuinely want to help you succeed.

There are also many fantastic websites too, which are dedicated to freelancers of all guises. And then, of course, there are the ever-popular social networking sites, such as LinkedIn and Twitter. Proving a massive hit with business professionals of all levels, they allow people to ‘meet’ without ever having to leave the comfort of their office chair, and they’re a professional and effective marketing communication tool too.

So now it is possible to find great freelance talent – you just have to decide that it is worth a little effort and you can start saving money and gaining real valuable skills, almost immediately.

This article was contributed by Imogen Dennis-Newton, copywriter and proof reader at www.thewordnurse.co.uk.

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Written by Editor on June 7, 2010 and filed in Featured, News, Opinion , , , , ,

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